winning #COPACOMBATE
Client: Copa Americas | Year: 2017
Combate Americas made history with Copa Combate – an epic 8 man, one night, MMA tournament which was broadcast live on Telemundo from Cancun, Mexico.
To promote the event, Combate Americas developed a social media strategy to drive awareness leading up to and during the live broadcast. The plan included creating several targeted Facebook ads, including a multimedia Facebook Canvas ad.
In addition, Combate Americas promoted the first-ever MMA bracket challenge. Fans were encouraged to fill out their brackets before the matches and follow the tournament live as Copa Combate aired. The bracket was updated in real-time during the broadcast on the Copa Combate website, while match updates were pushed to social media as well.
