launching #captionedbycava

Client: Segura Viudas Cava | Year: 2017

Everyone loves posting on social media. But when it comes to writing captions, the struggle is real. Enter #CaptionedByCava, the world’s first caption writing service. In line with the brand’s Open Up positioning, we encouraged users to put themselves out there and send us their photos. In exchange, we provided them with an expertly crafted caption, all in real time.

“Using humor and pop culture references, the #CaptionedByCava campaign was able to enhance its social media presence and engage with consumers directly in a way that they are able to relate to,” - Trendhunter.com